BEGINNING BOUTIQUE x style arcade case study
International expansion for eCommerce done right
How White Fox took full advantage of technology to scale phenomenal growth
The Goal
Beginning Boutique used the visual analytics in Style Arcade to make confident product and category investments to drive revenue across both existing and new channels.
The Challenge
• Manual & time consuming processes - constantly having to manually put images into spreadsheets just to see the results visually, not just the numbers
• Data in multiple systems - obtaining a full picture of the business was in itself a huge task because the team would have to combine several reports from different systems
• Lack of visibility - unable to easily see forward orders and understand what products was launching in which periods
The Solution
Style Arcade automatically places a clear visual of your product, right next to:
• your data points from various systems such as sales, stock, forward orders and web analytics
• plus all essential retail metrics such as Sell Through%, Rate Of Sale, Stock Cover; and
• provides Style Arcade-exclusive insights and metrics like which products you should boost on-site and which products are selling fast and need reordering
The Results
182%
YoY international revenue growth
The
Benefits
• Visual imagery - is a key, yet often overlooked element for other systems and tools. Style Arcade displays product imagery alongside the numbers which makes for faster analysing, and more informed decision making for all departments.
• One source of truth for the whole team - multiple integrations with other systems makes it easy to see what is happening in all areas across the business
• Digital ranging - being able to visually see future ranges and forward orders, allows the whole team to carry out their roles better to ensure collections & campaigns are executed effectively
• Time Saving & Automation - essential reporting, insights & recommendations are available at the click of a button
Founder & CEO
